The technology team a growing business couldn’t afford ten years ago.
Two senior operators with 20+ years of combined product and engineering experience across Amazon, AWS, large marketplaces and technology startups — enterprise-grade operational rigor without the enterprise overhead.
For years, reliable data pipelines, automated reconciliation, and systems that simply agree with each other were luxuries reserved for large companies with large engineering budgets. Growing brands were left with a patchwork of tools, fragile automations, and endless spreadsheets.
We started Velvet Arcs after years of building and scaling logistics, fulfillment, marketplace and infrastructure systems at Amazon, AWS and large commerce platforms. We saw firsthand how small gaps between systems — an order routed wrong, an inventory count out of sync — quietly erode margins that nobody notices until the year-end numbers don’t add up.
What changed is the economics. AI has dramatically lowered the cost of building targeted, custom operational software — so a small team of experienced operators can now give a growing business a capability that used to require an in-house technology organisation. Velvet Arcs is a commerce operations technology practice built on exactly that.
We bring that discipline directly to growing businesses. No junior account reps, no open-ended discovery retainers, no bloated tech stack. Two experienced operators who diagnose one problem at a time, quantify it, fix what’s worth fixing, and keep it running.
The partners
You never deal with outsourced teams or intermediaries. You work directly with the two people diagnosing and building your fix.
Ankita Yadav
Business diagnosis & client outcomes
Product and growth leader with a decade across Amazon, AWS, and venture-backed startups, most recently Principal Product Manager at Symbl.ai. Customer discovery and go-to-market by reflex — she works with you to understand the workflow, the economics and the outcome that actually matters, and keeps every technical decision anchored to it. She’s who says hello first.
Aikansh Garg
Technical diagnosis & build
15+ years in operations and engineering leadership — a decade building marketplace, fulfillment and supply-chain systems at Amazon, and most recently as a Director of Engineering leading a 40-person engineering and operations org. He reads what your data means operationally — not just how to connect two APIs — and builds automations that hold up under real volume.
Three things that don’t change
Pragmatism over pedigree. We skip the agency theatre and measure ourselves on outcomes you can verify.
Start from the problem
We never recommend technology for its own sake. If a spreadsheet or a simple checklist solves it reliably, we’ll tell you to keep it.
Keep what works
You don’t need to replace Shopify, NetSuite, or your 3PL. We work inside the tools your team already knows, adding custom workflows, automation or decision support only where the existing stack leaves a meaningful gap.
Every fix needs an economic case
We measure success in hours saved, exceptions eliminated, and money recovered. If the math doesn’t work, we don’t do the work.
Work directly with two senior operators.
Tell us what’s costing you time or money, and we’ll tell you how we’d approach it.